01 Founder & product builder · Tunisia

I build products for markets ready to move.

From Tunisia, I create SaaS, commerce, and marketplace products shaped by regional realities and built with international ambition.

Global software makes assumptions. Local markets expose the gaps.

02Founder-led products
0→1Idea to working product
04Disciplines connected

Strategy, product design, engineering, and go-to-market—owned as one continuous process.

Ideas made tangible.

Two products. One principle: remove friction from the way people build, sell, and collaborate.

01 / 02

Commerce infrastructure · SaaS

CartLine

A next-generation no-code store builder designed for cash-on-delivery commerce in Tunisia, North Africa, and MENA.

  • Storefront and theme builder
  • Orders, products, upsells & analytics
  • Social commerce and COD-first workflows
Visit product
cartline.site
CartLine merchant dashboard with commerce analytics and order tools
Live product · CartLine

Make serious commerce infrastructure simple enough to start today.

Full case study ↗
01 / Context
The market

Many regional merchants begin on social media and manage orders manually. Global tools often assume card payments and operations that do not fit a cash-on-delivery business.

02 / Product
The system

Store creation, themes, catalog, orders, upsells, analytics, teams, billing, integrations, and settings in one coherent merchant workspace.

03 / My role
Founder-led

Product vision, market positioning, feature strategy, UX and design-system direction, requirements, architecture decisions, brand, and go-to-market.

04 / Status
Active development

The platform is being built and iterated now. The direction combines no-code accessibility with the operational depth COD-first businesses need.

Key product areas
  • No-code storefronts
  • COD workflows
  • Theme editor
  • Merchant operations
02 / 02

Creator economy · Marketplace

Collabsy

A creator collaboration marketplace connecting ambitious brands with authentic creators—from discovery to delivery.

  • Creator and brand workspaces
  • Discovery, profiles & campaigns
  • Messaging, orders & payments
Visit product
Rania BeautyBeauty · Tunis, Tunisia
Discover creatorsFind your next
creative partner.
⌕ Search creators
Perfect match 94%

Turn an informal process into a marketplace people can trust.

Full case study ↗
01 / Context
Two-sided problem

Brands need relevant discovery and campaign control. Creators need credible profiles, clear opportunities, and a professional way to manage their work.

02 / Product
The system

Discovery, profiles, services, campaigns, messaging, deliverables, orders, reviews, notifications, teams, checkout, and billing.

03 / My role
Marketplace definition

Product strategy, creator and brand journeys, feature architecture, UX and design-system direction, payment approach, implementation, and positioning.

04 / Status
Active development

The product supports a locally adaptable workflow for Tunisia and an international direction built around Stripe-supported markets.

Key product areas
  • Creator discovery
  • Trust-rich profiles
  • Campaign workflows
  • Messaging to delivery

Based in Tunisia.
Thinking without borders.

I'm Mehdi Jaidane, a founder and product builder focused on turning underserved-market problems into clear, scalable digital experiences. I work across the entire product journey—from the first strategic question to the last interaction detail.

My approach combines commercial instinct, relentless iteration, and a deep respect for the people using what I build.

MJTN

WORLD
01Product strategyVision, positioning, roadmaps
02Experience designFlows, interfaces, systems
03Product buildingNext.js, SaaS, platforms
04Go-to-marketBrand, content, growth

A product is a sequence of better questions.

  1. 01

    Find the real market problem

    Separate a meaningful constraint from a merely interesting idea.

  2. 02

    Define the smallest coherent product

    Reduce scope without losing why the product deserves to exist.

  3. 03

    Design the complete journey

    Map the happy path, edge cases, operating states, and moments of trust.

  4. 04

    Build a reusable system

    Create foundations that make the next feature clearer, not more fragile.

  5. 05

    Test, learn, and localize

    Let evidence refine the product and the assumptions behind it.

Now · 2026

Building the products.
Deepening the craft.

I am building CartLine and Collabsy, strengthening my Next.js and product-engineering capabilities, and exploring how AI-assisted development can make small product teams more capable.

I am open to meeting ambitious developers, designers, collaborators, strategic partners, and people who understand the markets these products serve.

Have an idea worth
building?