Many regional merchants begin on social media and manage orders manually. Global tools often assume card payments and operations that do not fit a cash-on-delivery business.
02 / Product
The system
Store creation, themes, catalog, orders, upsells, analytics, teams, billing, integrations, and settings in one coherent merchant workspace.
03 / My role
Founder-led
Product vision, market positioning, feature strategy, UX and design-system direction, requirements, architecture decisions, brand, and go-to-market.
04 / Status
Active development
The platform is being built and iterated now. The direction combines no-code accessibility with the operational depth COD-first businesses need.
Key product areas
No-code storefronts
COD workflows
Theme editor
Merchant operations
02 / 04
Creator economy · Marketplace
Collabsy
A creator collaboration marketplace connecting ambitious brands with authentic creators—from discovery to delivery.
Brands need relevant discovery and campaign control. Creators need credible profiles, clear opportunities, and a professional way to manage their work.
Ship daily short-form content without ever opening an editor.
01 / Context
The market
Creators lose hours stitching scripts, clips, subtitles, and audio across disconnected tools just to stay consistent.
02 / Product
The system
Prompt, script, or audio in—complete vertical Shorts out, with scene generation, licensed voices, styled captions, music, series scheduling, and transparent credits.
03 / My role
Founder-led
Product strategy, creation-flow UX, AI pipeline architecture, brand, positioning, and go-to-market.
04 / Status
Live
English-first launch with 1080×1920 HD exports, a free tier, and credit-based plans.
Key product areas
Prompt-to-video
AI scene generation
Voices & captions
Series scheduling
04 / 04
AI advertising · E-commerce
PrimeAds
A UGC ad factory for e-commerce—ultra-realistic AI avatars perform conversion-shaped scripts in minutes. No filming, no creators.
Scroll-stopping UGC ads without hiring a single creator.
01 / Context
The market
E-commerce brands depend on UGC creative, but sourcing creators is slow, costly, and impossible to scale on demand.
02 / Product
The system
Avatar library with lip-sync, Shopify product import, AI hook writer, Hook–Problem–Solution–CTA scripts, natural voices, and 5-video Ad Packs exported for TikTok and Meta.
03 / My role
Founder-led
Product strategy, studio UX, AI generation pipeline, multilingual voice direction, brand, and go-to-market.
04 / Status
Live
Serving Tunisian and international brands in French, Arabic, and English.
Key product areas
AI avatars
Hook engine
Shopify import
Multilingual output
The person behind the products
Based in Tunisia. Thinking without borders.
I'm Mehdi Jaidane, a founder and product builder focused on turning underserved-market problems into clear, scalable digital experiences. I work across the entire product journey—from the first strategic question to the last interaction detail.
My approach combines commercial instinct, relentless iteration, and a deep respect for the people using what I build.
MJTN → WORLD
Capabilities
01Product strategyVision, positioning, roadmaps
02Experience designFlows, interfaces, systems
03Product buildingNext.js, SaaS, platforms
04Go-to-marketBrand, content, growth
Founder method
A product is a sequence of better questions.
01
Find the real market problem
Separate a meaningful constraint from a merely interesting idea.
02
Define the smallest coherent product
Reduce scope without losing why the product deserves to exist.
03
Design the complete journey
Map the happy path, edge cases, operating states, and moments of trust.
04
Build a reusable system
Create foundations that make the next feature clearer, not more fragile.
05
Test, learn, and localize
Let evidence refine the product and the assumptions behind it.
Current focus
Now · 2026
Building the products. Deepening the craft.
I am building CartLine and Collabsy, strengthening my Next.js and product-engineering capabilities, and exploring how AI-assisted development can make small product teams more capable.
I am open to meeting ambitious developers, designers, collaborators, strategic partners, and people who understand the markets these products serve.
